Yes& Acquires Modo Modo to Strengthen B2B Marketing Reach
Yes& has acquired Atlanta-based Modo Modo, expanding its B2B marketing capabilities across healthcare, fintech, manufacturing, energy, and tech.
Yes&, a marketing and communications agency, has acquired Modo Modo, a B2B-focused shop based in Atlanta, Georgia. The deal deepens Yes&'s footprint in the Southeast while adding specialized expertise across several high-growth industry verticals.
Modo Modo has built its reputation serving clients in healthcare, fintech, manufacturing, energy, and technology — sectors that increasingly demand sophisticated, account-based marketing strategies rather than broad consumer-facing campaigns. By folding that expertise into its own portfolio, Yes& positions itself as a more formidable competitor in the specialized B2B agency market.
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The acquisition reflects a broader consolidation trend playing out across the marketing services industry, where mid-size agencies are banding together to offer the scale and cross-sector knowledge that large enterprise clients increasingly expect. Atlanta's emergence as a major hub for fintech and healthcare technology makes it a strategically valuable geography for any agency looking to grow its B2B client roster.
While financial terms of the transaction were not disclosed, the combination of Yes&'s existing capabilities with Modo Modo's sector-specific B2B depth signals an ambition to compete more directly for complex, multi-stakeholder engagements that pure generalist agencies often struggle to win. How quickly the two organizations integrate their teams and cultures will likely determine whether the strategic rationale translates into measurable growth.
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